H&M’s eco-friendly Glamour Conscious Collection

High street chain H&M is truly friendly to the budget conscious fashionista.  Though at times they collaborate with famous fashion designers as Karl Lagerfeld, Versace and more, they would always bring something from these collaborations that the average salary-woman could afford.

H&M is set to launch its eco-friendly Glamour Conscious Collection which as can be recalled included Michelle Williams black-ivory ensemble at the BAFTA awards. A design inspired by the dress will be available at the local stores. The collection is part of H&M’s goal to incorporate more sustainable fabrics into their apparel, an initiative that started in 2004 and has made buyers conscious of the effort.

The blue tux shorts suit that Amanda Seyfried wore last year at the red carpet will also be in the collection.

Also to be seen is the apple green dress that Kristin Davis wore attending Vanity Fair And Ermenegildo Zegna dinner  which will sell at $69.95. The collection will be available starting April 12 in H&M stores worldwide.