vanessa paradis h&m
All Floral Vanessa Paradis

A more sustainable fashion future is the commitment that H&M adheres to for its Conscious collection that we saw was positively embraced by all.

This year, the fashion giant is continuing its efforts and has chosen French actress and singer Vanessa Paradis to be its front. The Swedish high-street brand uses sustainable materials such as organic cotton, recycled polyester, recycled polyamide and Tencel for this collection.

We saw Michelle Williams and Amanda Seyfried parading pieces from the Conscious collection last year. This year, it was Helen Hunt in a navy blue strapless ensemble who surprised fashion observers at the Oscars. Though the dress is priced very much less than a Prada or a Dior, the back was adorned with $700,000 worth of diamonds, makes up for the price huh?

Helen Hunt at the Oscars donning H&M

From prom dresses and cocktail dresses to jumpsuits and three piece suits, you are sure to find a piece that you’ll love and be proud of. Why not? You are consciously helping the environment too. Sale starts March 25, very springy indeed!

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H&M Conscious Collection Partywear Range 2013
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